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factory Newsletter Action and Trade

Dear Friends of factory,

title of the magazine action and trade

we almost forgot to inform you: Action and Trade is the new factory magazine which is now published from german translation. It mentions the best acteurs to achieve the Paris Agreement, tells about nudging and assisting apps, creates a new anti-fossile understanding of Google and Facebook businesses, shows that solidarity and helpfulness is human, discuss sustainabilized free trade agreements and asks for slow retail in times of hourly online deliveries.

In his article From Negotiating to Trading Equitably, philosopher Bernd Draser explains why it is so difficult for minds and hands to act together. Dirk Messner, Chairman of the German Advisory Council on Global Change, is convinced that it is also possible to achieve this regardless of the Paris Agreement: “The prerogative of interpreting the future now lies with the companies involved in climate protection.” In Modern Strategies, Ilona Koglin comprehensively presents which tools can be used by people and societies in order to progress towards transformation. In May the Force Be with Us, Andres Friedrichsmeier investigates whether we are losing our autonomy and freedom of action when following the big data business model used by Google, Facebook and the like, or if it actually creates a chance for a democratic economy.

With impressive portraits by the photographer Anja Weber, the article ‘Nothing for Honour’ shows that solidarity and helpfulness are generally part of human nature and that individuals as well as society benefit from this. Industry and economic policy want to achieve an entirely different transformation by means of so-called free trade agreements. In ‘A Further Step towards Free Trade’, Alessa Hartmann discusses whether free trade agreements are sustainable. Finally, Manfred Ronzheimer’s article ‘Trading in Transition’ is about the billion-euro business of the retail industry and online trade and ‘slow retail’ and its ecological and social implications. Those for whom the possibilities of trade and action seem too much to handle can always keep in mind my father’s old saying: “Those who do nothing make no mistakes.”

The new factory magazine Action and Trade wants to increase the power of your knowledge and lead you to choose the appropriate action and trade, or non-action and non-trade! It can be downloaded for free and is well readable on screens and tablets. Some of the articles are online as well and can be commented there.

Ralf Bindel und the factory team

PS: The PDF magazine Action and Trade is finely illustrated and good readable on tablet computers and screens. It contains all articles and pictures with numbers and citations to topic and is free for download.

Please recommend factory to your colleagues and friends or any potentially interested person.



Ralf Bindel, rabe medienbüro, Am Varenholt 123, 44797 Bochum
Tel. 0234 9799-513, Fax -514



Effizienz-Agentur NRW
Dr.-Hammacher-Straße 49, 47119 Duisburg
Tel 0203 37879-30, Fax -44


Wuppertal Institut für Klima, Umwelt, Energie GmbH
Döppersberg 19, 42103 Wuppertal
Tel 0202-2492-0, Fax -108


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